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  • Eileen Kupperman

Why You Should Use Home Staging in Property Marketing

First impressions are important. Staging a home can be the key to selling the property successfully. Home staging is an on-the-surface solution that makes a property more attractive to potential buyers. The goal is to appeal to as many potential buyers as possible.

Staging can make a home look its best during a sales period without the pricey cost of a renovation. For a certain fee per month, the home on the market can be filled with great looking furniture, accessories, and art.  


Read on for 6 reasons why one should use staging when marketing property.



1. Sell the Property Faster

Many sellers have a hard time being objective when they are putting their home on the market.


It's understandable.


The price of a home drops the longer it stays on the market. Studies from the Real Estate Staging Association found that staged homes spent 72% less time on the market.


When selling a property, the goal is always to sell it as soon as possible and for the highest possible price. One can increase their chances of success if the property is staged before listing.  


The whole point of home staging in the first place is to present the home in the best possible light. Buyers are always more likely to make an offer on an attractive home. Staging will give you and the home buyer an appealing finished product. It's all about your price point and what works best for you or the home you are selling.


2. Sellers Can't be Objective

Many sellers have a hard time being objective when they are putting their home on the market.

It's understandable.


Many personal memories have been made in a loving home, and it may be hard for the seller to market their home effectively.


By getting a home stager, one ensures that the property is viewed objectively and packaged in a way that is appealing to others. The goal of staging is to make the home appeal to a mass audience in a compelling way.


This will ensure that there will be more interest in the property.


Often times, sellers will be unable to stay unbiased during the selling process. By working with staging companies, the property will have the best chances of selling quickly and for the best price.


3. Buyers Need Help Visualizing

Staging is responsible for getting a home into a condition that will allow potential buyers to visualize the future.  


A staging company's job is to help people see themselves living in a particular home. That is why often times, they will decorate the home in a neutral way that appeals to the masses.


When buyers are looking for a home, they want to be able to visualize the home as a good fit for their family. Without professional help, buyers may not be able to look past the personalized things from the previous family in the house.


A National Association of Realtors study shows that 77% of buyers said staging a home made it easier for them to visualize the property as a potential future home.


Decorating choices are also something home staging professionals will keep in mind. Unusual paint colors and accessories may have been fine for the previous family, but when trying to sell a property, the decor should always be neutral.


When staging a home, the staging professional is essentially removing the previous owner so that a potential new owner may visualize themselves in it. All of this leads to the same goal, to increase the likelihood of a sale.


4. Relax

One of the best things about using a professional company to stage a home is that the seller can relax. They can rest assured that everything possible has been done to sell the property for the best price as quickly as possible.


Professional companies will take care of everything when it comes to design, stage, and aesthetics. That leaves the seller time and energy to focus on other things, such as the upcoming move.


The seller can also have peace of mind knowing that their property is in a competitive space with other properties.


5. Make Money

Recent studies show that staged homes are sold 6% above the asking price compared to unstaged homes. They also spend a lot less time on the market, which is also good for the seller.


Staging a home is a great investment. Studies show that a 1-3% investment in home staging leads to an 8-10% return. That is a great deal. As a seller, who wouldn't be happy with a little extra cash in their pocket?


Although paying up front for a homestager may seem a little counter-intuitive, especially since there is no guarantee the home will sell, studies and research show that it is definitely a smart investment!


By investing in home staging, a seller is much more likely to make more money.


6. Get a Head Start on Packing

The seller is eventually going to have to pack when they have to move. So why not get an early start?

In order to stage a property, the seller must remove all personal items and clutter from the home. Spaces such as the kitchen where there are lots of different accessories knick-knacks will have to be cleared. A well-staged kitchen is a very attractive quality to potential buyers.


By staging a home, the seller is making their job easier when it comes time to move. Most of the packing is already done, so there will be less last-minute tasks to tackle.



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